Partner cooperation opportunities

As a well-established company, producing active and passive vehicle safety systems for the global market, ZG TRW clearly understands the importance of healthy employees for the company’s success. Regarding this, ZF TRW Koblenz campus that counts 2,100 staff members decided to enlarge the number of actions taken for workplace health promotion by starting the cooperation with Radbonus from August 2017. The cooperation aims to raise the awareness of health promotion and issues tackled, engage more people to be more active as well as draw in the people who hadn’t been active previously.

As a part of the exclusive section of the app, ZF TRW employees can take part in a variety of challenges that address different target groups accordingly to the level of engagement, which is predefined by the number of kilometres needed to be covered.  Each challenge is designed individually and can be adapted accordingly to the specific organiser’s demands.

The previous challenges were keenly taken part in by ZF TRW staff and received a consistently positive response. In total the campaign concluded to have engaged people to cycle 72.430 kilometres. The statistics corresponds 17% of campus staff involvement. Corporate Health Management office of the company was particularly pleased about the fact of active employee participation and an excellent opportunity to use Radbonus to improve internal communication at ZF TRW.

Action-sequence

The spa town of Bad Krozingen has successfully committed a long-term partnership with Radbonus. The large promotional campaign has been held since beginning of July 2017 for exactly 12 months.  During this period the city presented 15 exclusive challenges. However, it was decided to make challenges open for participation of every Radbonus user, regardless of their current location.

The challenge partners consist exclusively of local companies. For example, there are challenges including rewards from local pharmacies and swimming pools. Moreover, a closed challenge was organised for the pupils of a local school, in which participants could contribute in earning additional class funds. Another highlight is the Easter action, which gave the participants a chance to win a e-bike, provided by the regional energy supplier.

Having become a regional partner, the city of Bad Krozingen ensured an increase in sustainability awareness among its citizens as well as an upturn in quality of life. The city is very connected to its citizens and develops the sense of community through the cooperation with Radbonus.

Abus Security announced a two-month, public-access challenge in November 2015. The challenge task was to cycle 100 kilometres, motivating people to do so with a reward. The prizes included 10 folding locks, that were raffled among the users who completed the challenge.  The company was exposed to a tailored, bicycle affine community. Through the challenge, Abus presented itself as a strong and reliable company. As a result of the open challenge a target group can be reached nation-wide, and group specific marketing model can be created to ensure so.

The online bicycle shop fahrrad.de organised a discount campaign with cooperation with us. The campaign consisted of 2 discount vouchers of 5% and 10% value. The vouchers are granted to those who cycle 50 and 100 kilometres respectively. Regarding the fact, that discounts are not bound to certain products, the users can choose what to use them for. Through this campaign, Fahrrad.de reaches new potential customers who can quickly become regular ones. The voucher system motivates them to do so, since once it has been redeemed, the next one is not difficult to acquire.